Container deployment is free. You pay only the operating cost.
Server-side tracking gives you control over your data pipeline. Better accuracy, enhanced privacy, and direct access to your analytics in BigQuery.
Server-side tracking bypasses ad blockers and browser limitations. See your real traffic, not what browsers allow you to see.
Control exactly what data reaches third parties. Own your data in BigQuery. GDPR-ready by design.
First-party cookies bypass Safari ITP restrictions. Longer attribution windows mean better conversion tracking.
Not just hosting. Server-side GTM, data warehouse, transformations, and reports. Ready to use.
Free sGTM container deployment. You only pay the monthly operating cost.
Not sure? Check your GA4 event count. i In GA4, go to Reports → Engagement → Events. Check the total event count for the last 30 days. Alternatively, in Admin → Property → Property Details, you can see the approximate monthly hit volume. If you use BigQuery export, run: SELECT COUNT(*) FROM `your_project.analytics_*.events_*` WHERE _TABLE_SUFFIX BETWEEN FORMAT_DATE('%Y%m%d', DATE_SUB(CURRENT_DATE(), INTERVAL 30 DAY)) AND FORMAT_DATE('%Y%m%d', CURRENT_DATE())
Optional one-time services
Each tool: 3h x 1,800 Kc = 5,400 Kc
We run these on our cloud servers — no need for your own sGTM.
Optimize Smart Bidding on profit margins instead of revenue. Purpose-built for Shoptet stores.
Server-side Facebook Conversions API for websites up to 500k events/month. Better match rates, more conversions reported to Meta.
Pick a traffic tier and any add-ons you need
A single CNAME record to point your tracking subdomain to our servers
We deploy in 20 minutes. Your data can start streaming immediately.
Need GA4 or tool migration? We start working on it right away — no waiting.
Server-side tracking moves data collection from your visitor's browser to your own server. This bypasses ad blockers and browser limitations, capturing 15-30% more traffic. It also improves privacy compliance and data reliability.
About 20 minutes. You add one DNS record, we deploy the infrastructure automatically. No complex integrations or lengthy coordination needed.
Yes. Each client runs in an isolated GCP project with dedicated Cloud Run, service account, and configuration. Only the Load Balancer and SSL certificates are shared. No data crosses between clients.
No exit fees or lock-in. Export your sGTM container from GTM UI (standard JSON), deploy it anywhere else, change your DNS. Your BigQuery data remains in your project.
A typical agency charges 75-125k CZK (3-5k EUR) for sGTM setup over 2-5 weeks. We deploy in 20 minutes at zero setup cost. You pay only 50 EUR/month operating cost -- same as you'd pay running your own infrastructure.
Yes. You control the infrastructure, data collection, and storage. Data flows from your domain to your GCP project. No reliance on third-party data practices. Easier to audit and document.
Yes. Your GA4 continues to receive events via sGTM -- nothing changes in your GA4 interface. Server-side tracking improves the data quality feeding into GA4, not replaces it.
Stape is a self-service hosting platform. We are a managed service — we handle deployment, monitoring, scaling, and troubleshooting. Each client runs in an isolated environment with 99.9% SLO. No vendor lock-in: your GTM container is standard, you can move it anytime.
Dependency Serving loads GTM scripts from your own domain instead of Google's CDN. Ad blockers target known Google domains — with Dependency Serving, your tracking scripts bypass them entirely. Typical result: 10–20% more tracked users.
Safari limits JavaScript cookies to 7 days. Cookie Keeper sets cookies server-side from your own domain, extending their lifetime to months. This means returning visitors are recognized correctly — better attribution, more accurate audiences, and fewer false "new users".
GA4 exports data to BigQuery once a day with a fixed schema. Our streaming writes every event in real-time with a custom schema — and because it runs through sGTM, it captures data that ad blockers would otherwise hide. You get complete, unsampled data as it happens.
Yes — that's Margin Tracking. We enrich conversion events with actual product margins server-side before they reach Google Ads. Smart Bidding then optimizes for profit, not top-line revenue. Clients typically see profit increase by 15–25% even if revenue slightly drops.
No. The base sGTM container works on its own. Each add-on solves a specific problem: Dependency Serving for ad-blocker bypass, Cookie Keeper for Safari attribution, BigQuery for real-time data, Margin Tracking for profit optimization. Pick only what you need.
Leave your details and we'll set up your server-side tracking